*University Project - Fictional Brief*

PROJECT: EARTH is an eco-friendly and biodegradable art brand that prioritizes the health of artists, designers and their environments. Project: Earth is a business that specializes in creating biodegradable and environmentally-friendly art supplies to fulfil artist’s and designer’s creative needs, the art pack contains pens and pencils that contain seeds which are plantable, the markers and coloured pencils are created using sustainable and recycled materials and use soy pigments. Same with the paints, that uses natural pigments for each colour. The brushes are also created
using sustainable bamboo wood for the handles and bamboo fibres for the bristles. The art supplies and packaging are created using eco-friendly materials and contain natural ingredients that do not harm the users and the environment. Using some of the money gained to donate to environmental charities such as - Friends of the Earth (www.foe.org.au) which Project: Earth share similar values to, campaigning on the most urgent environmental and social issues of today. They promote solutions that will help to create environmentally sustainable and socially just societies.
 

This project prioritizes the elimination of plastic pollution and wastes and inspire other stationary and supply businesses/stores to go green and aid in providing a better environment for future generations of creatives to live in. This project is not just important to me but to other designers and artists who want to create works in a safer and more eco-friendly environments.