*University Project - Fictional Brief*

Art Planet Co.

Product 1: Oil Paint
Product 2: High Quality Paint brushes

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WORLD SAFE, ARTIST SAFE

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The products I have chosen to design for my brand ‘Arte Planet Co.’ is targeted at artistic and creative individuals who take art as a job or as a form of relaxation or hobby. This product is set within the premium range position meaning that our brand is focused on the quality of our products making sure we are using ethically-sourced materials and using socially aware production processes. Arte Planet Co.’s products will be found in varying art stores in Australia.

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Arte Planet Co. assures customers that the products use ethically sourced supplies and materials and are using socially aware production processes. Recyclable packaging, low waste production methods, natural earth and mineral pigments and organic ingredients for safety and sustainability. - Oil Paint Bamboo handles and recycled aluminum ferules, brushes made of cruelty free boar bristles - Paint Brushes 100% Australian made - Both products